One of the very first things a new business needs to attract leads to build their email list is a lead magnet.
A lead magnet is a marketing term for an item or service that is given away for free with the purpose of gathering contact information like a name and email address.
This checklist walks you through step-by-step exactly how to create an irresistible lead magnet that your target audience will gladly exchange their contact details for. Use it so you don’t miss a single step when you create a lead magnet.
Who is your customer REALLY? If you’re new to online business or if your message doesn’t seem to be converting to sales, it’s time to delve deeper into who your customer really is.
Although they’re all your potential customers, you may have heard them called many different things:
Regardless of what you call them, if you’re not speaking their language, solving their problem, and empathizing with their feelings behind their struggles, you’re not going to hit the bullseye.
If you’re just starting out on your business journey, this guide will help you pinpoint who you believe your customer is or will be. It’s one of the foundational steps to getting your business going in the right direction.
Now that you’ve got your initial Ideal Client Avatar figured out, it’s time to clarify and validate you’ve got it right.
Or maybe your sales page isn’t converting like you thought it would, so it’s time to clarify what your true clients really need and what drives them to actually purchase.
Or maybe your message isn’t resonating with the right people, so it’s time to clarify who your target audience should be rather than spinning wheels with the wrong crowd.
If any of these three scenarios fits you, this discussion guide is for you!
Written by our CEO, Ashley, who has about 30 years of market research experience and has written hundreds if not thousands of discussion guides over her career, this is a professional-level discussion guide.
Get clear on who your customer really is and on who your target audience should be. Use this information to create your marketing message that will resonate with the right people, so you’re not fighting for every sale and don’t have to go through the icky ‘salesy’ stuff.
Are you looking for some leadership development? Could you or someone in your company use a little management development or even just some managerial fine-tuning? You know – get the foundation solid before going all out on your marketing.
You don’t want your efforts to backfire if your team isn’t ready and can’t fully support your customers’ needs quite yet.
With so many people working remotely now, trust, delegation and verification are as important as ever.
But the same ‘rules’ apply even for those working right next to you. Your co-workers you manage need you to be a true leader and an effective manager.
Are you? Let’s find out!
So, if one of these 4 categories fits you right now:
Then don’t hesitate and grab your copy of the 5 Essential Qualities of a Great Manager workbook today, and as a bonus inside you’ll also find 5 Things to Absolutely Avoid as a Manager plus the Top 5 Qualities People Want in a Boss. Whew! That’s a lot!
Please answer our ONE question survey, so our new quiz we’re developing can help you and your business.
